“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” - Steve Jobs
e Subscriptions are Resonating in the Marketplace
Located in Silicon Valley, Innowave is surrounded by fast-moving trends in technology rewards and digital gifting. There is no doubt that we are witnessing a swing in the way consumers want to do business. We’ve all heard the saying, “If you own something, it owns you.” As Denis Pombriant (CEO of Beagle Rearch Group) points out in his article “The Subscription Model’s Role in the Economy,” “You might not think about it this way, but if someone plows your driveway in the winter or cuts your lawn in the summer, you are subscribing to a service that keeps you from having to buy a snow blower or a lawn mower.”
e Subscriptions offer consumers the ability to exploit the convenience and immediacy of technology rewards at a lower relative price point.